Digital Marketing Unfiltered

The most important digital marketing news - with color commentary.

Mobile Search: The Elephant in the Digital Marketing Room

Don't say anything, but mobile search blew up, and marketers didn't notice. 10% of searches are conducted on a mobile device. At this point, mobile search is a completely different beast from desktop search, but marketers pretend like it doesn't exist. We discuss the landscape of mobile marketing search growth, how few websites are truly mobile optimized, and how to get a mobile search strategy into your 2011 plan.

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Funny Bumping Into You Here - The Power of Marketing by Geolocation

Geolocation services have been available for several years, but are now finally being explored by marketers in earnest. White Horse reviews marketing dos and don'ts for marketers when considering where geolocation can move your metrics. The biggest players, the most common behaviors, and how to make sense of shifting consumer expectations - all unraveled over a beer.

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Take the Blue Tablet: Going Down the Tablet Rabbit Hole

As some of the White Horse crew comes off of the CES tech gorge-fest, we go into detail about tablets. Dozens of new tablets were announced, and the iPad is no longer the only game in town. We talk through how much size matters, and how the future of the interface drives the potential engagement models for content creation and consumption. 

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Best New Tech for 2011 (Part 4)

We play with a lot of new technology, so we can tell what's going to hit big, and what's going to flop. In the final installment of this series, we talk about the devices and platforms we think will make a big difference in 2011. We discuss what these new devices can do, and what they mean for marketing programs.

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Best New Tech for 2011 (Part 3)

We play with a lot of new technology, so we can tell what's going to hit big, and what's going to flop. In part 3 of this series, we talk about the devices and platforms we think will make a big difference in 2011. We discuss what these new devices can do, and what they mean for marketing programs.

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Best New Tech for 2011 (Part 2)

We play with a lot of new technology, so we can tell what's going to hit big, and what's going to flop. In part 2 of this series, we talk about the devices and platforms we think will make a big difference in 2011. We discuss what these new devices can do, and what they mean for marketing programs.

(download)

Best New Tech for 2011 (Part 1)

We play with a lot of new technology, so we can tell what's going to hit big, and what's going to flop. Over the next several episodes, we talk about the devices and platforms we think will make a big difference in 2011. We discuss what these new devices can do, and what they mean for marketing programs.

 

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The Tyranny of the So-Called Crowd

When something offends no one, or when there are too many choices, not even the crowd can guarantee that the cream will rise to the top. From Rotten Tomatoes to the South by Southwest voting process, we look deeper at when crowdsourcing systems do a disservice to the content they are supposed to curate.

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Marketing Efficiency and the Morbid U.S. Economy

With the threat of a double-dip recession, where can marketers find efficiency? Not surprisingly, we recommend doubling down in digital. But that's because it's so much better at producing results. We review the realities of testing and learning, agile marketing iteration cycles, and how to save your customers money on gas.

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Navigating the Post-Mouse Web

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Microsoft Kinect foretells the future of web navigation – a future without mice, where people control computer systems naturally, using their voice and bodies. We look at the future of gaming, how games have impacted the web already, and the potential for marketers of full body experiences, from shopping, to immersive environments, to porn.